The Lunar New Year season has officially ignited Malaysia's property market, with developers rolling out festive promotions, new project launches, and buyer incentives across Kuala Lumpur and Selangor. Early February 2026 is shaping up to be one of the busiest CNY property campaign periods in recent years, as developers race to capitalise on the festive mood and improved buyer sentiment.
CNY Promotions Steal the Spotlight
Mah Sing Group kicked off the festive season with its "Lucky Home, Lucky You" campaign, offering rebates of up to 10%, free stamp duty absorption, and lucky draw prizes for buyers who sign SPAs before February 28. The campaign covers projects across Cheras, Rawang, and Southville City.
Sunway Property and IOI Properties are also running parallel festive deals, bundling furniture vouchers worth up to RM30,000 and zero-entry-cost packages for selected units.
- Mah Sing – rebates up to 10%, stamp duty waiver, lucky draw prizes
- Sunway Property – furniture vouchers worth up to RM30,000
- IOI Properties – zero-entry-cost packages on selected units
- Campaign period: February 1–28, 2026
- Deals span both high-rise condominiums and landed properties
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New Launches Electrify KL and Selangor
EcoWorld officially launched Eco Horizon Residences in Sepang this month, introducing 388 semi-detached homes priced from RM780,000. The project targets upgraders and features a 5-acre central park and smart home features as standard.
Meanwhile, Gamuda Land debuted its Kundang Estates Phase 3 in Rawang, offering 220 double-storey terrace homes starting from RM520,000, with early-bird buyers receiving free kitchen cabinets and solar panel packages.
- EcoWorld Eco Horizon Residences, Sepang – 388 units from RM780,000
- Gamuda Land Kundang Estates Phase 3, Rawang – 220 units from RM520,000
- SP Setia previewed Setia Mayuri Residences in Puchong – high-rise serviced apartments from RM480,000 with GBI certification
- Sime Darby Property teased upcoming launch of terrace homes in Elmina West, Shah Alam, targeting Q1 2026 official opening
- Combined new supply entering the market this month exceeds 1,000 units across both states
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Market Trends Point to Steady Growth
Data from property consultants tracking Q4 2025 transactions confirm that KL condominium prices have risen roughly 8% year-on-year, driven by demand in mature townships such as Mont Kiara, Bangsar South, and Cheras. Landed property in Selangor's growth corridors continues to outperform, particularly in the Klang Valley's northern and southern belts.
UEM Sunrise reported strong take-up rates for its Residensi Solaris Parq project in Dutamas, with over 70% of its 450-unit first phase sold within three months of launch in late 2025.
- KL condo prices up approximately 8% year-on-year entering 2026
- Landed homes in Selangor's growth corridors seeing above-average demand
- UEM Sunrise Residensi Solaris Parq – 70% sold from 450 units within 3 months
- Affordable segment (RM450k–RM650k) recording highest volume of transactions
- Industry analysts project overall residential transaction volume to grow 5–7% in 2026
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Buyer Sentiment Turns Cautiously Optimistic
Mortgage approval rates have improved modestly following Bank Negara Malaysia's stable overnight policy rate environment, giving first-time buyers more confidence to commit. Property agents on the ground report that sales gallery footfall during the CNY long weekend surged by as much as 40% compared to the same period in 2025.
The festive season traditionally serves as a launchpad for developers to set the tone for the full year, and 2026 appears no different — with strong launches, competitive incentives, and healthier buyer confidence pointing toward a positive property year ahead for Malaysia.