Property Review

Serenia Aiora @ Serenia City

Powered by verified data + DOSM

Generated 1 June 2026

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Executive Summary

Developer

Sime Darby Property

Location

Sepang, Selangor

Type

Landed House

Price

RM680k+

Tenure

Freehold

Completion

NewProjek Verdict

  • **Value & Pricing**: RM680,000 entry price is competitive for freehold landed houses in Sepang, offering reasonable value for the developer's track record, though pricing power may be limited by the absence of nearby mass transit and moderate distance from major employment centers.
  • **Location & Connectivity**: Sepang location provides accessibility via federal routes and the North-South Expressway, but the absence of MRT connectivity and reliance on private transport limits appeal to commuters; proximity to KLIA and industrial zones offers some commercial activity benefits.
  • **Risk & Timing**: Lack of specified completion date presents execution uncertainty and potential delays; early-stage projects in secondary locations carry moderate risk, requiring due diligence on developer track record and market absorption rates before commitment.

NewProjek Score

6.8

Moderate

  • Developer verification status not confirmed
  • Freehold tenure provides long-term ownership security
  • Priced 24% above area median
Market Price Analysis

Is this project priced fairly?

Developer PriceRM680,000
Selangor MedianRM550,000
Priced 24% above area median

Selangor — Median Condo Prices (Verified)

YearMedian PriceYoY Change
2021RM450,000
2022RM460,000+2.2%
2023RM470,000+2.2%
2024RM480,000+2.1%
2025RM490,000+2.1%
Investment Analysis

Est. Monthly Rental

RM2,200–2,900

Based on similar properties in Selangor

Gross Rental Yield

4.0%–5.0%

Annual rental / property price

Area Price Trend

+8.9%

Verified data 2021–2025

Price-to-Income

5.7x

National avg: 6.8x

Loan Eligibility by Salary

Monthly SalaryMax AffordableCan Afford?
RM5,000RM704kStretch
RM7,000RM1.0 milYes
RM10,000RM1.5 milYes
RM15,000RM2.3 milYes
RM20,000RM3.2 milYes

Based on 4.5% interest, 35-year tenure, 70% DSR, RM500 existing commitments, 90% loan margin

Area Profile

DOSM income data for Selangor

Median Household Income

RM9,983/mo

DOSM 2022

Mean Household Income

RM12,233/mo

DOSM 2022

Households Above RM8k

~56%

Estimated for Selangor

Why Consider + Risk Factors

Why Consider

  • Reputable Sime Darby Property developer ensures quality construction standards
  • Strategic Sepang location offers growth potential and development opportunities
  • Freehold tenure provides long-term ownership security and value
  • Integrated Serenia City development promises comprehensive lifestyle amenities nearby
  • Competitive pricing in emerging area presents strong investment potential

Risk Factors

  • Under construction — completion delays are possible
  • Premium pricing relative to area median may limit resale upside
  • No MRT/LRT station listed nearby — may affect future demand

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Disclaimer: This report is generated using publicly available data from the government, DOSM, and developer disclosures. Rental estimates, yield projections, and risk assessments are indicative only and do not constitute financial advice. Market conditions may change. Consult a licensed property valuer or financial advisor before making investment decisions. NewProjek is not responsible for any decisions made based on this report.