Property Review

Serasi Retail @ Putra Heights

Powered by verified data + DOSM

Generated 1 June 2026

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Executive Summary

Developer

Sime Darby Property

Location

Putra Heights, Selangor

Type

Commercial

Price

RM250k+

Tenure

Freehold

Completion

NewProjek Verdict

  • **Value & Pricing**: Entry-level pricing at RM250,000 is competitive for retail units in the Klang Valley, though actual value depends on unit size and built-up area; without completion timeline details, investors should verify developer track record and projected rental yields against current market benchmarks.
  • **Location & Connectivity**: Putra Heights offers established residential catchment and proximity to Subang Jaya, but the absence of nearby MRT connectivity is a notable disadvantage compared to transit-oriented commercial projects; accessibility relies on car-dependent infrastructure and existing road networks.
  • **Risk & Timing**: The lack of specified completion date poses execution risk and delays potential returns; investors should clarify developer commitment timelines and conduct due diligence on Sime Darby Property's historical delivery performance before committing capital.

NewProjek Score

8

Worth Considering

  • Developer verification status not confirmed
  • Freehold tenure provides long-term ownership security
  • Priced below area median — potential value opportunity
Market Price Analysis

Is this project priced fairly?

Developer PriceRM250,000
Selangor MedianRM490,000
Priced 49% below area median

Selangor — Median Condo Prices (Verified)

YearMedian PriceYoY Change
2021RM450,000
2022RM460,000+2.2%
2023RM470,000+2.2%
2024RM480,000+2.1%
2025RM490,000+2.1%
Investment Analysis

Est. Monthly Rental

RM800–1,100

Based on similar properties in Selangor

Gross Rental Yield

4.0%–5.0%

Annual rental / property price

Area Price Trend

+8.9%

Verified data 2021–2025

Price-to-Income

2.1x

National avg: 6.8x

Loan Eligibility by Salary

Monthly SalaryMax AffordableCan Afford?
RM5,000RM704kYes
RM7,000RM1.0 milYes
RM10,000RM1.5 milYes
RM15,000RM2.3 milYes
RM20,000RM3.2 milYes

Based on 4.5% interest, 35-year tenure, 70% DSR, RM500 existing commitments, 90% loan margin

Area Profile

DOSM income data for Selangor

Median Household Income

RM9,983/mo

DOSM 2022

Mean Household Income

RM12,233/mo

DOSM 2022

Households Above RM8k

~56%

Estimated for Selangor

Comparable Projects

Similar projects in Selangor

ProjectLocationPrice FromStatus
Nadi

SP Setia

RM150kRecently Completed
Nadi 2

SP Setia

RM150kRecently Completed
Puteri Oasis, Bungalow Lots @ Bandar Tasik Puteri, Rawang, Selangor

Rawang Lakes Sdn Bhd

RawangRM156kNew Launch
Why Consider + Risk Factors

Why Consider

  • Established Putra Heights location with proven residential demand
  • Freehold tenure ensures long-term ownership security
  • Sime Darby Property reputation guarantees quality development
  • Retail investment with strong commercial growth potential
  • Affordable RM250k entry point for retail investors

Risk Factors

  • Under construction — completion delays are possible
  • No MRT/LRT station listed nearby — may affect future demand

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Disclaimer: This report is generated using publicly available data from the government, DOSM, and developer disclosures. Rental estimates, yield projections, and risk assessments are indicative only and do not constitute financial advice. Market conditions may change. Consult a licensed property valuer or financial advisor before making investment decisions. NewProjek is not responsible for any decisions made based on this report.