Property Review

Serasi Retail @ Putra Heights

Powered by verified data + DOSM

Generated 16 July 2026

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Executive Summary

Developer

Sime Darby Property

Location

Putra Heights, Selangor

Type

Commercial

Price

RM250k+

Tenure

Freehold

Completion

NewProjek Verdict

  • **Value & Pricing**: Entry-level pricing from RM250,000 is competitive for retail units in the Klang Valley, offering reasonable accessibility for small merchants; however, returns depend heavily on tenant demand and rental yield sustainability in this segment.
  • **Location & Connectivity**: Putra Heights benefits from established township infrastructure and road networks, but the absence of nearby MRT connectivity is a significant drawback compared to transit-oriented retail developments, potentially limiting footfall from public transport users.
  • **Risk & Timing**: The lack of specified completion date introduces execution risk and delays to rental income generation; investors should clarify timelines and market absorption rates, as retail sentiment in secondary commercial zones remains uncertain post-pandemic.

NewProjek Score

9

Strong Buy Signal

  • Verified developer with established track record
  • Freehold tenure provides long-term ownership security
  • Priced below area median — potential value opportunity
Market Price Analysis

Is this project priced fairly?

Developer PriceRM250,000
Selangor MedianRM490,000
Priced 49% below area median

Selangor — Median Condo Prices (Verified)

YearMedian PriceYoY Change
2021RM450,000
2022RM460,000+2.2%
2023RM470,000+2.2%
2024RM480,000+2.1%
2025RM490,000+2.1%
Investment Analysis

Est. Monthly Rental

RM800–1,100

Based on similar properties in Selangor

Gross Rental Yield

4.0%–5.0%

Annual rental / property price

Area Price Trend

+8.9%

Verified data 2021–2025

Price-to-Income

1.9x

National avg: 6.8x

Loan Eligibility by Salary

Monthly SalaryMax AffordableCan Afford?
RM5,000RM704kYes
RM7,000RM1.0 milYes
RM10,000RM1.5 milYes
RM15,000RM2.3 milYes
RM20,000RM3.2 milYes

Based on 4.5% interest, 35-year tenure, 70% DSR, RM500 existing commitments, 90% loan margin

Area Profile

DOSM income data for Selangor

Median Household Income

RM10,726/mo

DOSM 2024

Mean Household Income

RM13,296/mo

DOSM 2024

Households Above RM8k

~60%

Estimated for Selangor

Comparable Projects

Similar projects in Selangor

ProjectLocationPrice FromStatus
Sky Curve

SP Setia

RM180kUnder Construction
TRIO by Setia (Block A)

SP Setia

RM216kCompleted
TRIO by Setia (Block C)

SP Setia

RM216kCompleted
Why Consider + Risk Factors

Why Consider

  • Established Putra Heights location with strong residential population
  • Freehold tenure ensures permanent ownership and asset security
  • Sime Darby Property backing guarantees quality development standards
  • Affordable RM250,000 entry point for commercial property investment
  • Retail positioning captures local spending power and foot traffic

Risk Factors

  • Under construction — completion delays are possible
  • No MRT/LRT station listed nearby — may affect future demand

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Disclaimer: This report is generated using publicly available data from the government, DOSM, and developer disclosures. Rental estimates, yield projections, and risk assessments are indicative only and do not constitute financial advice. Market conditions may change. Consult a licensed property valuer or financial advisor before making investment decisions. NewProjek is not responsible for any decisions made based on this report.