Property Review

The Atrium, Kuala Lumpur - KL's Embassy Row

Powered by NAPIC + DOSM data

Generated 29 April 2026

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Executive Summary

Developer

Location

KL City Centre, Kuala Lumpur

Type

Serviced Apartment

Price

RM697k+

Tenure

Freehold

Completion

NewProjek Verdict

  • **Value & Pricing**: At RM697,000 entry price for serviced apartments in KL City Centre, the unit pricing is competitive for the location tier, though final value assessment is constrained by the absence of specified unit sizes, amenities breakdown, and completion timeline details.
  • **Location & Connectivity**: Embassy Row positioning offers proximity to established commercial and diplomatic precincts with inherent stability, however the absence of nearby MRT connectivity is a material disadvantage compared to competing developments in central KL, limiting appeal to transit-dependent buyers and tenants.
  • **Risk & Timing**: The lack of specified completion date introduces uncertainty for investors regarding cash flow projections and market entry timing, while the serviced apartment model carries operational dependency risk; clarification on developer track record and construction phase would be essential before commitment.

NewProjek Score

7.5

Worth Considering

  • Developer verification status not confirmed
  • Freehold tenure provides long-term ownership security
  • Priced below area median — potential value opportunity
Market Price Analysis

Is this project priced fairly?

Developer PriceRM697,000
Kuala Lumpur MedianRM850,000
Priced 18% below area median

W.P. Kuala Lumpur — Median Condo Prices (NAPIC)

YearMedian PriceYoY Change
2021RM780,000
2022RM800,000+2.6%
2023RM820,000+2.5%
2024RM835,000+1.8%
2025RM850,000+1.8%
Investment Analysis

Est. Monthly Rental

RM2,400–3,200

Based on similar properties in Kuala Lumpur

Gross Rental Yield

4.3%–5.3%

Annual rental / property price

Area Price Trend

+9%

NAPIC data 2021–2025

Price-to-Income

5.7x

National avg: 6.8x

Loan Eligibility by Salary

Monthly SalaryMax AffordableCan Afford?
RM5,000RM704kStretch
RM7,000RM1.0 milYes
RM10,000RM1.5 milYes
RM15,000RM2.3 milYes
RM20,000RM3.2 milYes

Based on 4.5% interest, 35-year tenure, 70% DSR, RM500 existing commitments, 90% loan margin

Area Profile

DOSM income data for Kuala Lumpur

Median Household Income

RM10,234/mo

DOSM 2022

Mean Household Income

RM13,325/mo

DOSM 2022

Households Above RM8k

~58%

Estimated for Kuala Lumpur

Comparable Projects

Similar projects in Kuala Lumpur

ProjectLocationPrice FromStatus
M Azura

Mah Sing Group

SetapakRM381kUnder Construction
SkyAwani PRIMA Residences, Serviced Apartment @ Brickfields, Kuala Lumpur

SkyWorld Development

BrickfieldsRM390kNew Launch
M Adora

Mah Sing Group

Wangsa MelawatiRM398kCompleted
Why Consider + Risk Factors

Why Consider

  • Prime KL City Centre location in prestigious Embassy Row district
  • Freehold tenure ensures long-term ownership security and asset appreciation
  • Competitive RM697k price point for serviced apartment in CBD
  • Established neighbourhood with strong rental demand and capital growth
  • Proximity to major business hubs and international institutions

Risk Factors

  • Under construction — completion delays are possible
  • No MRT/LRT station listed nearby — may affect future demand
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Disclaimer: This report is generated using publicly available data from NAPIC, DOSM, and developer disclosures. Rental estimates, yield projections, and risk assessments are indicative only and do not constitute financial advice. Market conditions may change. Consult a licensed property valuer or financial advisor before making investment decisions. NewProjek is not responsible for any decisions made based on this report.